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复星国际入股中国最大内衣零售商

这家中国最大的内衣零售商近来的业绩并不好看。

图片来源:视觉中国

5月5日,内衣上市公司都市丽人发布公告,该公司与复星国际的全资附属子公司Fosun Ruizhe Grace Investments Limited(认购方)订立认购协议,将以每股2.5港元向Fosun Ruizhe Grace Investments Limited增发2.4亿股股份,占扩大后股本约11.18%。

公告称,由认购事项募集的所得款项总额及净额将分别为6亿港元及5.99亿港元,净额拟作为该集团销售分销渠道改革、潜在合并、收购和合作项目及一般流动资金用途供给资金。

同日,都市丽人还与复星集团签订战略合作协议,双方将利用各自的资源、专业知识和经验探讨各种深度合作的可能,进一步在中国贴身衣物领域推动该集团的品牌发展。

都市丽人是中国最大内衣零售商,定位于大众市场,在无品牌低端市场受众较多,走“农村包围城市”路线,在一份三家内衣上市公司的对比图中,都市丽人无论是销售额还是渠道分布上都是行业第一。2015年3月,都市丽人以9200万元的价格收购了上海中高端内衣企业欧迪芬。

但自去年上半年出现2011年来的首次净利润下滑后,这家公司的业绩就陷入了下滑泥沼。 2016年财报显示,都市丽人实现收入45.12亿元,同比下跌8.9%。股东应占利润2.41亿元,同比下跌55.2%。当年,都市丽人关闭了多家亏损门店,门店净总数下降了985家。目前,都市丽人共有7651家门店,其中1523家为自营店,6128家为加盟店。

零售行业整体消费疲软,微商高速发展,没能及时把握无痕无钢圈文胸需求,都对都市丽人主攻的“市场容量最大、发展最快”的大众市场造成了冲击。

复星并未透露此时入股都市丽人的具体原因。公告称,复星集团作为战略投资者入股该公司体现了复星集团对中国时尚产业及该集团未来发展前景的信心。

来自市场研究机构英敏特(Mintel Group)的数据显示,中国内衣市场规模在五年内将翻了一番,增至180亿美元。欧睿(Euromonitor)则预计,截至今年,中国女性内衣市场的零售价值有望达到250亿美元,达到美国市场的两倍,到2020年这一数据可增长至330亿美元。

复兴国际对服装时尚产业一向很有兴趣,此前也曾数次出手。

2013年,复星国际收购了意大利男装制造商Caruso Spa 35%股份,成为Caruso最大战略投资者之一,目标是把Caruso打进新兴奢侈品市场。该品牌创立于1958年,当年销售额为6440万欧元。2016年6月,复星国际控股了法国时装品牌IRO,后者在12个国家设有实体门店,法国、韩国和美国是该品牌最重要的三个市场。

未经正式授权严禁转载本文,侵权必究。
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